Founded by Justin Ghobrial (Yostien) in 2023 right after graduating from The American University in Cairo. 

An inquisitive middle child born to Melad Ghobrial, the most renowned Egyptian Sculptor. Justin always had an inclination towards creation. Starting with origami at a young age, then with art and design, fabrication work and finally couture. All the while having special pride in his father’s stone creations that were installed in cathedrals and churches all over the world. 

In 2023, after working in the business of clothes making for 2 years, Justin fell in love with the craft and decided to combine the skills he acquired all throughout his life and in the clothing industry, to create a series of handmade pieces inspired by life and nature.

Choosing a circular motif out of a gothic cathedral window to be the brand emblem, honoring his origins and his father’s work ingrained in this brand, while symbolising the inspiration behind Yostien creations which is entailed by the Celtic knot inside, signifying the interconnectedness of the world and the cyclical nature of life.