Founded by Justin Ghobrial in 2023 right after graduating from The American University in Cairo. An inquisitive middle child born to Melad Ghobrial, a renowned Egyptian Sculptor. Justin always had an inclination towards creation since a young age, while having special pride in his father’s stone creations that were installed in cathedrals all over the world.

     In 2023, after experimenting with couture, Justin fell in love with the idea of wearable sculptures and decided to combine the skills he acquired all throughout his life and in the clothing industry, to create a series of handmade pieces inspired by life and nature.

     Choosing a circular motif out of a gothic cathedral to be the brand emblem, honoring his origins and his father’s work ingrained in this brand, while symbolising the inspiration behind Yostien creations, which is entailed by the Celtic knot inside, signifying the interconnectedness of the world and the cyclical nature of life.